Carla Araujo Coelho
Co-founder & Strategic and pedagogical director
Carla Coelho brings over a decade of experience helping international humanitarian organisations make better decisions with data. Her work has ranged from leading innovative analytical projects on missing persons at the ICRC to supporting the Red Cross Movement during the 2022 cyberattack — experiences that exposed both the transformative potential and the real risks of digital technologies in sensitive contexts.
Today, she helps international solidarity organisations adopt AI in ways that strengthen, not compromise, their mission: combining innovation with governance, operational excellence with ethics. She believes the humanitarian sector has a unique contribution to make to responsible AI because its culture of do no harm, accountability and protection has never been more relevant.
Within the collective, the main message she carries is: humanitarian organisations should not only benefit from AI, but also shape what responsible AI looks like.